Know your WHY!!!

The most important characteristic that enables people to stay the course through great difficulties is that they have a powerful purpose. Whenever you want to make any change in your life, the purpose behind your goal is more important than the goal itself. It will keep you going when obstacles raise their ugly heads. Knowing your "why" intensifies your desire and commitment; if you can create enough reasons why you want to make a change, there's nothing that can stop you.

Action 1: Write down the goal that you'd like to achieve and list all the reasons why you MUST achieve it. Make a huge list of all the reasons that will excite and motivate you to stay in action every day. What are the specific benefits you will experience? How will you feel about yourself? How will this victory impact your self-image and confidence? How will it benefit your loved ones? For example, if you're trying to get in shape, feeling great, enjoying more energy, looking fabulous in your new clothes or driving men crazy with your new body may be a benefit-list them all.


Action 2: What will it cost you to not achieve your goal? Just as important as identifying the benefits you will receive as a result of achieving your goal, it is equally important to identify the consequences of not achieving your goal. Think hard about the consequences you'll experience personally, professionally and spiritually if you don't take the necessary actions each day to make your goal happen. What will it cost you if you don't start working out consistently? If you don't make the prospecting calls you need to make each day? If you don't stop smoking? And as importantly, how will that make you feel? Our emotions drive our behavior, so fully connect with how it will feel if you don't achieve your goal. You'll be a lot more likely to take action and keep taking it if you regularly connect with the cost of not following through.

Start every day by focusing on why you want to achieve your goal and the cost not to follow through. Think about how achieving this goal will positively impact other areas of your life. Feel the joy and excitement you'll experience by honoring your commitments to yourself today to make that goal a reality.

Just as important, review what it will cost you if you don't achieve your goal. What will it cost you if you don't start eating a healthier diet, lower your cholesterol, or save money for the future? And how will those consequences make you feel? Our emotions drive our behavior, so fully connect with the pain of failure to motivate you to take action.


Remember, you have the power to condition your mind, body, and emotions to motivate and drive you to change your behavior in ways you may not have thought possible.

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